The world is the source of truth
A model that generates pretty pictures but doesn't maintain a world isn't a world model. The world itself is what we build.
FIRST INTUITION · COMPANY
A small lab building
the foundational world model.
First Intuition is a research and product company in San Francisco. We build foundational world models — and the surfaces that ride on them.
2026
Founded
SF
San Francisco, CA
A world that breathes on its own.
Why we exist
Worlds that remember.
We're tired of worlds that drift. The current generation of generative video looks right for five seconds and then forgets — lighting changes, characters lose track of what they said, objects fall through floors. That kind of forgetfulness is useless to a robot, a creator, or an audience.
We're convinced the next generation of world models has to be different. Worlds you can return to. Worlds that obey their own rules whether or not anyone is watching.
It's a long bet. We think it's the right one — and the same bet works for robots, for creators, and for the people who will, eventually, walk into the worlds those creators make.
Principles
A short list of things we believe about how to build worlds — and a company.
Commit, don't hallucinate
Generation is cheap. Commitment is the hard part. We design for it explicitly — and we don't let the model invent its way out of hard problems.
One foundation, many surfaces
Robotics, creator tools, drama platforms, viewer apps — every product rides on the same world. Surfaces multiply; the foundation stays one.
Editorial taste over feature count
We'd rather ship five things that feel right than fifty that look right in a screenshot. Restraint compounds.